INDIGO AMOUR

Indigo
Amour

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About Indigo Amour: Sustainable Fashion and Ethical Production

About Indigo Amour: Sustainable Fashion Brand

Our Founder's Journey in Ethical Fashion

Indigo Amour is an ethical slow fashion brand from India founded by Seema Singh, an educationist and designer with a background in fashion and textile design. Her journey into sustainable fashion began in 2010, when she started experimenting with natural dyes sourced from Jaipur to create exquisite shibori silk stoles. These handcrafted pieces received a warm response at the Earth Mela at the Italian Embassy in New Delhi, inspiring a deeper commitment to eco-friendly textiles and handloom traditions.

Workshop with Artisans: Empowering Traditional Craftsmanship

Founder's Vision and Artisan Collaboration

Founded by Seema Singh, Indigo Amour collaborates with artisan communities across India—from Bhujodi weavers in Kutchch to Himalayan shepherds working with Gaddi wool.

Sustainable Fabric Development

Seema has developed rich, sustainable fabrics by blending traditional yarn dyeing and handloom weaving with contemporary design. Gaddi wool is woven with cotton in Bikaner to produce beautiful, warm textiles used in jackets and waistcoats.

Research and Traditional Motif Preservation

Her work also includes collaborations with women weavers in Gujarat to design unique Kala Cotton fabrics, as well as research on traditional motifs in Bagru and Ajrakh block prints.

Sustainable practices

Sustainable Practices: Eco-Friendly Fashion Production

Natural and Eco-Friendly Materials

Indigo Amour creates a conscious bridge between traditional artisans and modern ethical fashion consumers. Our collections feature natural, eco-friendly fibers like Khadi, Kala Cotton, Gaddi Wool, and Ahimsa Silk.

Chemical-Free Production Methods

We practice chemical-free dyeing, heritage block printing, and zero-waste design to ensure our impact on the planet is minimal. Each garment tells a story of sustainability, revival, and mindful living.

Conscious Fashion Collections

From Khadi denim and naturally dyed scarves to handcrafted home décor, our offerings are perfect for those who care about planet-friendly fashion and craft revival.

Sustainable practices

Contact

Seema Singh

3792, Ground Floor, Sector 23, Gurugram - 122017

Mobile: 9999530162